Agarthi is an Italian fragrance brand established in 2022, inspired by ancient myths and scientific theories surrounding the concept of a hidden world within the Earth. The brand name references the legendary realm of Agarthi, a subterranean world explored in philosophical texts by Plato and further developed through the Hollow Earth theories proposed by figures like Edmond Halley. These ideas later influenced 19th-century literature, becoming a foundation for Agarthi’s conceptual approach.
The brand’s fragrances are positioned as an olfactory exploration of this imagined inner world—an immersive, multi-sensory journey shaped by a team with backgrounds in marketing, design, and artistic perfumery. Developed in collaboration with the French fragrance house MANE, the Agarthi collection features compositions made from distinctive raw materials selected according to sustainability and ethical sourcing standards. MANE’s Jungle Essence™ extraction technology is used to preserve the integrity and quality of natural ingredients.
Agarthi’s visual and scent identity is built on the intersection of mythology, science, and sensory design, aiming to map out a symbolic “scent core” of an inaccessible yet richly imagined world. The brand combines narrative depth with a commitment to innovation and environmental responsibility.
