Free Yourself (FY) is a movement dedicated to creating transformative fragrance experiences while championing social and environmental responsibility. Inspired by the belief that scent is a gateway to self-discovery and emotional well-being, FY crafts gender-neutral fragrances that merge nature’s purity with the sophistication of science. Each creation is a harmonious blend of sustainably sourced botanicals and safe synthetics, ensuring a clean, vegan, and cruelty-free process.
Founded by Jeff Miller and Todd Thurman, FY brings together expertise from entertainment, luxury hospitality, and positive psychology. Jeff’s academic background from Harvard and RADA, paired with his studies in positive psychology at UPenn, fuels FY’s focus on emotional and sensory growth. Todd’s decades of experience managing elite venues reflect FY’s commitment to exceptional quality and artistry.
Rooted in Grasse, France—the heart of perfumery—FY’s fragrances, such as Terre, Air, Eau, and Feu, invite wearers to connect with the primal forces shaping their existence. Committed to transparency and sustainability, FY incorporates eco-friendly practices in every aspect, from responsibly sourced materials to refillable packaging. By embracing FY, you join a mission to inspire change, nurture creativity, and celebrate the harmony of luxury and conscience.
