Rhizome was introduced in 2019 by the Aschieri brothers to provide unisex fragrances, candles, and room scents that challenge conventional norms. Emphasis is placed on a straightforward approach, free from inflated prices and exclusivity that can alienate a younger audience. The brand’s vision is driven by the idea that fragrance should be fun, not rocket science, and that memorable scents can capture authentic moments and emotions. A bold stance against the luxury fragrance status quo is taken, prioritizing accessibility over needless complexity. Each creation is imagined as an opportunity for self-expression, turning perfumery into an adventure rather than a symbol of status. Authenticity is valued above all, making Rhizome a deliberate alternative for those who seek something fresh and unpretentious. Through its minimalist, youthful aesthetic, the brand aims to reshape the modern fragrance landscape and invite new generations to redefine how scent is experienced.
