Ali Aljaberi's passion for fragrance brought him to Paris, where he studied at the Sorbonne with the intent to create a luxury line of French-Oriental perfumes. With the help of renowned perfumer Jean-Claude Astier, he founded Widian by AJ ARABIA, a line inspired by the breathtaking beauty and luxury of Arabian architecture and traditional style. 2017 marks the year that the AJ Arabia brand will evolve to its new name: Widian.